Copy-writing and content creation

From creating brand stories to crafting site copy, blog posts, product descriptions and e-newsletters, I can work with you to create compelling, commercial copy that converts. With over 10 years of experience working with some of the UK's best fashion and lifestyle brands, I have a strong knowledge of current trends and garment construction, and I know how to turn words into results. 

My Services

Site content

From 'About Us' pages, optimised for search, to unique product descriptions packed with personality, whatever digital content you need, I have it covered. I can help with:

'About Us' pages
Detailed FAQ's
Product descriptions
Display campaigns
Landing page copy
Brand and product stories
Blog posts
Evergreen content
Fact checking and proof-reading support

Editorial for print

My background is in women's lifestyle magazines and I've worked at two of the UK’s leading women’s magazines, Prima and Good Housekeeping. I can create:

Style and shopping pages
Seasonal style round-ups
Lookbook copy
Christmas gift guides
Fashion directories
Travel pages
Fashion desk cover

Blog content and management

If you need high-quality blog content for an independent or brand-owned blog you're in the right place. I can help you with:

Blog posts
Press releases
Business as usual messaging
Social media
Display campaigns
Landing page copy
Evergreen content
Content for affiliated and sponsored campaigns

Why do I need a copy-writer?

Shoppers today have virtually unlimited choice, so it's now more vital than ever for fashion businesses to produce content that secures sales and makes a genuine connection to their customers. A copy-writer can bring your brand to life, gain you the exposure you deserve, help you to build a stronger relationship with your consumers and generate sales, clicks, likes and sharesSo, whether you’re creating a branded fashion blog for SEO, or need help putting together a seasonal gift guide for the pages of your magazine, I can help. 

Examples of past work

That's Not My Age - ghost blog posts, on-site copy and social media content creation

Prima magazine - Monthly style pages and reader makeovers

Email marketing for Live Unlimited

Good Housekeeping Christmas Gift Guide

That's Not My Age - monthly e-newsletter

Restaurant write-up - Veggie Option

That's Not My Age - sustainable fashion features

Best of sales round-ups

Q&A features

Using Format